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"La crisi cambia la spesa e le vacanze degli italiani"

“Mamma mia!” the stereotype of Italians eating pasta all day is now more than ever becoming closer to the truth!

The report  "La crisi cambia la spesa e le vacanze degli italiani" on the first 5 months of 2012, of Coop Italia for the National assembly of Coldiretti reported that Italians eat more pasta (+3%) and less meat
(-6%) while food consumption decreased by 1.5 %.

Unfortunately this doesn’t mean that they pay more attention to their health and that they control their weight.

People are spending more on cheap foods, for example bread +3%, pasta and white meat (+1%).

Italians buy more in discounts + 29%. Especially in the south 13%.


To buy fish, fruit and vegetables has become more expensive so there has been a decrease in the purchase of these products (-3%). 

According to Istat the average expenditure for an Italian family is 2.488 Euros, + 1.4 % compared to last year. Living in Lombardy is much more expensive than living in Sicily: 3.033 or 2.903 Euros to live a month in Lombardy against 1.637 Euros in Sicily.

The most expensive categories are food, transport, and rent. Italians spend 477 Euros on food and drinks, 10 Euros more than last year, 719 Euros for the rent (it was 696 in 2010) and 354 Euros for transports, 24 Euros more than last year.

The reason for this increased expenditure is the inflation (+2,8%) which affects food, especially meat, milk, cheese, eggs, sugar and coffee.

So sadly, people spend more but they don’t buy more. More than 35% of the families have decreased the quantity of products bought and 13% of the people interviewed declared to have decreased the quality of the products they buy.

As a consequence more people have started to make their own bread, pasta, passata, jam and yogurt as in the past.

This is the great occasion for grandmas to become very popular, as they are the only ones who still remember how to make pasta, jam, bread etc.

Giulia Lombardo

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