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Harrods in Porto Cervo

What if on your holiday in Sardinia you miss Harrods?

Although this is a very unlikely circumstance because the natural beauty of the region might divert the attention of even the most shopping obsessed people; the luxury department store, one of the world's largest and most famous, might make you feel at home. So, if you suddenly become a billionaire you know where to go for your holiday shopping.

This time the company’s offers are temporarily presented in a completely new environment: Porto Cervo on the Costa Smeralda. The new boutique is in a Deluxe Village, a luxury-shopping development.

The opening of the temporary Harrods store in the deluxe village was welcomed with a big party for billionaires. The landing place for billionaires in the north of Sardinia, is now surmounted by 24 exclusive showcases designed by Gio Pagani. Harrods brand in the portfolio of Qatar since 2010, now owner of the Costa Smeralda, has its first showcase in the holiday paradise of Italian VIPs. Up to September it will be the "jewel" of the village to the delight of the owners of ultra-luxury yachts moored at the marina.

Until September the 6th it will be possible to admire Harrods’ products in an exclusive space made of glass and steel. If successful the boutique may re-open in 2014.

Brands such as Chopard, Hublot, Bugatti, Maserati and Valentino will all be represented. But it will be possible to find not only those brands present within the original Harrods but also a small number of local Italian brands.

So, why Sardinia? 

The Harrods brand is owned by the royal family of Qatar. The Qatar Holding group of companies also owns the Porto Cervo marina where the boutique is located as well as four hotels on the Italian island. the Italian boutique is the first Harrods store outside London. Although, Harrods has outlets in airports and worldwide shopping centres. 

But other important changes are affecting the luxury business in Sardinia. Flavio Briatore has sold part of the “Billionaire” brand that he invented with shops in Costa smeralda, Istanbul, Bodrum, Monte Carlo and Versilia. The new main shareholder is now the Bay Capital in Singapore.    

Giulia Lombardo

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